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Diamonds were formed thousands of years ago under enormous heat and pressure deep in the earth. Great volcanic eruptions many years ago forced the earth containing diamonds to the surface where they were scattered along rivers and into the oceans.

The word "diamond" comes from the Greek word "Adamas" which means unconquerable. This was a reference to the eternity of love.

Every single sparkling diamond has its own personality, its own breathtaking display of brilliance, fire, and scintillation. Because a diamond is the hardest substance known to man, it is truly "forever"; withstanding the tests of time and lovingly passed down from generation to generation to be cherished and adored.

Gifting or giving someone a diamond is an acknowledgement of an everlasting commitment. It can be worn as a symbol of well as well as a sign of independence. Each diamond has its own personality and story to tell. And because diamonds are so expensive and so much more than just an investment, we at Adamas have come up with a comprehensive guide to help you learn and decide what is best for you.

Adamas recognizes the importance of understanding exactly what you are buying. This guide simplifies the four Cs - cut, color, clarity, and carat weight, as well as diamond shapes.
• Shape
• Color
• Carat
• Cut
• Clarity